successful first half year 2013
THE MADISON invests 350,000 euros in the comfort of its guests
THE MADISON Hamburg has recorded a successful first half of the year 2013: in comparison to the previous year occupancy has risen by 1.5 percent to 83.5 percent. Turnover has also grown in parallel up 3 percent to 4.1 million Euros. A large increase in leisure travelers and families has continued through the summer months, which has, too, had a positive effect on this result. At the same time this year
THE MADISON is to invest 350,000 Euros in the comfort of its guests.
“Our guests are enthusiastic about the changes in our look and our new design signature. The response we have received and the good results are an affirmation of our principle to continually develop the modern and individual style of
THE MADISON. We want our investments to be visible and for our guests to experience them – which they reward,” says THE MADISION owner Marlies Head.
The Four Star Superior Hotel close to Hamburg’s Landing Bridges has substantial developments planned for 2013. A part of which was the installation of new energy-saving lighting in the lobby, hallways and in the rooms. This included the specially designed and developed floor lamps in all 166 suites and rooms. The 130,000 Euros spent on the lighting conversion alone make up approximately one third of the total investments.
Everything in the rooms of THE MADISON is tailor-made and, therefore, unique. And at the same time, the design and furnishings must have a clearly practical advantage for the guests. This is also true for the lighting; and the floor lamps are an essential part of the lighting concept of every room. First a prototype was designed and built which fulfilled the requirements of THE MADISION with a view to its use (pleasant light), to its efficiency (energy-saving) and naturally to the ambience (stylish design). This prototype was then placed in a room and the guests were asked their opinions as were the room attendants who will later clean the lamps. Only after that the floor lamp was manufactured in a small series 166 times.
Apart from the lighting concept the Lofts and Suites are to be renovated as well as the awnings and carpeting renewed. Guests can now already take a seat in the newly designed and spacious lounge area in the lobby which will be further remodelled within the next months.
“Hamburg is Northern Germany’s capital for culture, hotellery and gastronomy and shows extraordinary potential to further climb the ladder of Europe’s favorite top ten city trip destinations,” observes Thomas Kleinertz, General Manager of
THE MADISON. “The increasing numbers of visitors and the resulting growth of hotel projects are proof of this. With such intense competition a hotel can only stay successful in the long-run, when it is particularly sensitive to the ever-changing needs of its guests. At THE MADISON we, therefore, pay special attention to the individual details of our room furnishings and provide best service - even before the guest arrives. To this end we have redesigned our homepage making it even faster and easier to navigate and we have added new features, like our online voucher shop.”
After such a good start into the financial year Thomas Kleinertz expects the trend to carry on through autumn: “The advance bookings for accommodations this fall and the rest of the year look very promising. In September the conference and event business will begin to pick up again. Based on THE MADISON’s total turnover of
8.3 million Euros in 2012 we expect an increase to the previous year.”
Hamburg, 28 August 2013
Schellenberg & Kirchberg PR, Tel. + 49 40 59350500